Smash

What could be more convenient than Smash - the UK's favourite instant mash potato? Smash was launched in the 1960s as a high-tech alternative to making mashed potatoes from scratch. Smash created a whole new market in the UK and remains a firm favourite, with enough Smash produced each year to make 140 million servings.

Consisting of 98% real potato flakes and a unique cooking process to create an unrivalled creamy texture, Smash is ideal for busy people who want good food, fast.

Smash is available in the following varieties:
• Original
• Cheddar & Onion
• Buttery

Synonymous with its '70s catchphrase "For Mash Get Smash" the Smash Martian advertising campaign was voted Campaign Magazine's TV ad of the 20th century.

2008 saw a re-launch of the brand, featuring a new, healthier recipe and improved packaging.