Consumer Focus

The acquisition of Campbell’s and RHM increased our branded sales by over £1 billion from £405 million (pre acquisition brands only) to £1447 million (pre and post acquisition brands) in 2007.  This transformation in scale combined with the range of categories we operate in and our focus on the UK market gives us deep insight into the desires and habits of UK consumers.

Around 57% of our sales come from branded products. Our strategy is to use the insight provided by our scale to drive innovation and growth in this area.