Hovis

With a turnover of £742 million, our Hovis division is the biggest vertically integrated baker and flour miller in the UK.

It operates principally in the wrapped bread market with brands such as Hovis, Granary, Mother’s Pride and Nimble.

In addition, we manufacture own label bread and morning goods, frozen part-baked products for retailers and a wide range of bulk flours and branded and own label bagged flours.

Overall Premier Foods has a 26.6%* share of the UK’s branded plant bread and morning good markets and supplies around 25% of the total UK free flour market.

The Charnwood pizza base business is also part of Hovis.

*As of Dec 09. Source: IRI Infoscan Total Grocery Value Share 52 w/e 26 December 2009